When it all started is a text about art and the NFT landscape, consisting of 16 short fragments. Each of these fragments is also an NFT: a generative, animated website made up of the letters of the text fragment.
Initially, only the first fragment was visible: “When it all started, I wasn't so much fascinated by the numbers, let alone the images, as by the discourse that was taking place. People re…”.
By transferring 4 ꜩ, the next fragment became visible and minted as an NFT (a generative, animated website). Thus the text was exposed piece by piece.